Social Media Manager

We are in the market for a part-time social media and content whiz. Our dream candidate will always be spotting a new content opportunity, with the creativity to drive narratives, and the proactivity to get stuff done.

About fettle.

fettle is the UK’s fastest growing bike repair and service business. Part of the JustPark family, fettle was set up with the ambition to provide city wide networks of service locations across the whole of the UK. Our mission is to repurpose under-utilised spaces (warehouses, shops, car parks) so that we can offer a convenient place for bicycles of all forms to be serviced and repaired. Today, there are too few places for repairs and this problem will grow as more people use the trusty bicycle. 


We are hugely enthusiastic about cycling and care deeply about helping people to travel around inner-cities without harming the environment. Having successfully opened several London locations, we have big plans! The business is in hyper growth so this is a rare opportunity to join from the beginning and help shape our future. 


Cyclists using the Fettle service will have access to:


  • Super-Convenient, Central Locations: As our network of locations grows we will provide full city coverage. 

  • Handy Collection Service: We believe customers want convenience and if that means we need to collect and drop off the bike, we will. 

  • Smooth, Simple Technology: As well as being into our bikes we are also tech geeks and believe we have the right knowledge to build an awesome platform which is easy for cyclists to use and helps mechanics work smartly and efficiently 

  • Quality Services: Not only are our mechanics the best in-class, we are a friendly company who is obsessed with giving our customers unbeatable services using great new technology


Job overview

An exciting role in a dynamic and youthful start-up, the successful candidate will be responsible for establishing fettle’s presence through social media in order to grow our social following and increase our digital engagement.


Working in conjunction with the marketing manager and brand designer, you will be responsible for


  1. Authoring the brand’s social calendar & content plan

  2. Creating bold & imaginative content

  3. Community mgt of our key channels.


We envisage the type of content to be around; 1/ Product posts (nudging and priming our audiences to be booking services, informing on store workshop info, spreading before/after bike porn, covid news, opening times, etc.); 2/ Brand posts (conveying some of our key USP’s) 3/ Topical posts (real time, reactive, seasonal,, fun - jumping on the as it happens and with a fettle slant). 4/ Community posts (integrating fettle into the lives of our customers & building a loyal fanbase who'll be our guiding light when trying out new product ideas)


This is a fantastic opportunity for a flexible individual who has a creative, curious and editorial mindset that can run social from cradle to grave - ideation, imagery, copywriting, posting, analysis). The role is for 2-days/week which isn’t expected to be taken ‘en bloc’ - given the fast moving nature of social we believe a more flexible itinerary will enable fettle to have a more responsive social presence.


The successful candidate will have a large amount of autonomy and a real influence on the social output of the business. Thus, you must be self-starting, able to manage your own time efficiently, hands on, creatively driven and ‘always on’ - alive to realtime opportunities that we can capitalise on through social.


Specific roles & responsibilities

  • Drawing up a content schedule for our different social media platforms

  • Proactively coming up with engaging creative ideas that are relevant to each channel and for our customers.

  • Creating and posting engaging content that is topical, insightful and original.

  • Bringing flair, creativity, attitude and personality to our social content output - to ensure we’re standing out from the crowd and never conforming to the category.

  • Working with our mechanics and customer service team on stories to leverage through social

  • Being physically present in our workshops and out on London’s roads capturing content.

  • Taking pictures, starting conversations, joining threads, landing our brand POV in the community.

  • Community managing our social accounts

  • Working hand in glove with the marketing manager to create social content aligned with our wider marketing campaign.

  • Working hand in glove with the in-house brand designer on templates & other tools that can help bring your content and posts to life



  • 1-3 years experience in social content management (either agency or client side)

  • A track record of authoring brand content calendars

  • A track record of creating engaging 1/ product, 2/ brand and 3/ topical posts

  • A fast worker but obsessed with craft. You are versatile, restless, energetic, can-doer

  • A keen eye for taking a good snap - handy with an iPhone and content capture.

  • Creative problem solver with excellent communication and influencing skills

  • A collaborative team player – concerned with team success as well as individual performance.

  • You will be results orientated and commercially savvy.

  • Able to go beyond the brief to surprise and delight

  • Solution orientated. Always.

  • Passionate about cycling and helping companies grow!


To Apply: 

If you are keen to apply, please do so by sending your CV and telling us why you would like to work for fettle above other places! A link to your portfolio for any previous content would also be very helpful for us. Thanks!