The Big Rebrand: How Handlebars Became Fettle
Fettle | Monday 14th June 2021 8:50am
New name. Same people. Even better service.
Starting out as Handlebars bike repair back in 2019 over the last 18 months the business has grown to over 5 London workshops servicing thousands of bikes a year. We’re definitely doing something right! We wanted to change bicycle repair in London, and we've been doing just that.
However, we never rest. We wanted to ensure we built a business around you.
To put the cyclist first. To keep London's riders, riding.
As our CEO Jeyda Heselton explains “Our own research highlights some of the frustrations customers feel when getting their bike repaired. We want to be the antidote to that and reinvent bike repair. Before, we weren't standing out enough, so we wanted to be bold and make sure we were properly getting across what we're really about - faff-free bike repair”.
Simplicity, reassurance and convenience are the most valued characteristics for progressive service brands. Or, as we say, extraordinary service and zero-faff.
This is what fettle is all about.
Any facts, figures and prices shown in our blog articles are correct at time of publication.
Featured Articles
The 10-Minute Check That Could Save Your Commute
Tuesday 24th February 2026
Most bike problems don’t happen suddenly. They build up quietly — until one morning your gears won’t shift, your tyre’s flat, or your brakes feel wrong halfway through traffic. The good news? A simple 10-minute check once a week can prevent most of it. If your bike is part of your daily routine, a quick once-over is the difference between riding confidently and walking home pushing it. Here’s what to look at.
How E-Bikes Are Making Cycling More Inclusive For Everyone
Tuesday 20th January 2026
Cycling used to come with assumptions. You had to be fit enough. Fast enough. Confident enough. Live close enough. For a long time, that quietly excluded a lot of people. E-bikes have changed that. Not by replacing traditional cycling, but by widening the door. They’ve made cycling more practical, more forgiving, and more realistic for everyday life — and that’s why they’re becoming such a permanent part of urban transport.